Editor Programs


Most companies think they know their customers. Successful companies remember their old users too; they support their new users, helping them to maximize their use of the products purchased; they also know where to look for new customers.
However, not all companies have the experience and resources to regularly meet and interact with editors from all potential media opportunities. Talking Science holds a worldwide data base of contacts in the scientific and technology markets. Built over thirty years and kept freshly updated through face to face contact at conferences and exhibitions in parallel with regular electronic updates, Talking Science can produce optimum media partner programs for each of their clients.

Microscopy & Analysis content: Featured laboratory interview organised for Oxford Nanoimaging founder Achillefs Kapanidis; Meeting report on behalf of Photonex written by Talking Science.
 

Collecting their media packs containing the current editorial calendar is a good start. Plans may be made to offer specific articles to match the editors’ program of application and product focuses. We all like our jobs to flow easily and editors are no exception. Providing them with the right materials on time, makes their job easier and also ensures clients the best exposure.

Arranging to meet editors at exhibitions, getting individual face to face time enables clients to build personal relationships. Talking Science uses the leading exhibitions where appropriate editors attend to introduce clients and let them provide interviews, some of which are now videoed and posted on the publications site giving free and useful extra publicity.

Check out where you can see Talking Science in action. Does this match the markets you wish to reach? Talk to us to help fine tune a plan for your company’s requirements.